“How far do Burton people go to move to a new house?” This was an intriguing question asked by one of my clients the other week. Readers of my property blog will know I love a challenge, especially when it comes to talking about the Burton Property Market!
For the majority, the response is not very far. It is much more common for homeowners and tenants in Great Britain to move across town than to the next town or county. Until now, it’s been hard to say how many homeowners and tenants moved from (and to) relatively far away to buy or rent their new home. However, I carried out some research and requested some statistics from the Royal Mail. What came back was fascinating!
Using statistics for the 12 months up to the middle of Autumn 2016, 311 households moved out of Burton (DE13), moving an average distance of 35.2 miles – the equivalent of moving from Burton to Melton Mowbray, as the crow flies. The greatest distance travelled was 251 miles – that’s more than 9.5 marathons – when someone moved to Blackford in Scotland.
Considering there were 585 property sales in DE13 in the year and countless tenant moves, the numbers seems consistent – once you find a town you like, you tend to want to settle down and if you do move, you might only move to a different neighbourhood, or for better transport links or, to be closer to the school you want to get your children into, but the likelihood is you won’t travel far.
I then turned my attention to people moving into Burton. Using the same statistics for the 12 months up to the middle of Autumn 2016, 490 households moved into Burton (DE13), moving an average distance of 29.61 miles – the equivalent of moving from Coventry to Burton, again, as the crow flies. The greatest distance travelled was 374 miles – that’s more than 14 marathons – when someone moved from Claigan in Scotland to Burton.
I have looked at the data of every person moving into the area and these have been plotted on a map of the UK. Looking at the map below, it shows exactly where most people come from, when moving into Burton. As you can see, there are a high proportion of people moving from Birmingham and the South West.
So, what does all this mean for the landlords and homeowners of Burton?
When an agent markets a property for rent or let, it is vital to know the tenant or property buyer well, that the properties they are letting/selling fit those tenants/buyers, so they almost sell themselves.
These days that means not only knowing how many bedrooms, reception rooms etc., a property offers but the budget buyers and tenants want to spend on a property in that area as well as where they come from.
The estate and lettings industry loves the mantra “location, location, location”. I say it might be helpful to factor in where and how far people are moving from, so the property can be sold or let more easily.
Many say knowledge is power and whilst I do enjoy writing my blog on the Burton property market, I also use the information to help my clients buy, let and sell well. So for example, the information gained for this article, will enable my team and I to be more efficient in where to direct our marketing resources to ensure we maximise our clients’ properties sale-ability or rent-ability.
Every day is a school day!